Social listening and engagement for growth, PR and marketing teams
Deploy an AI Social Media Engagement Agent
- 6 supported platforms
- Replies in your brand voice
- Human review or auto-publish
Or view pricing
6 supported platforms
- X (Twitter)
- TikTok
Product overview
See the agent at work
A short walkthrough of how the agent finds buying conversations across social platforms and drafts a reply for your team to approve.
Missed opportunities
People ask for products like yours in public. Most brands never see it.
By the time a monthly dashboard shows the conversation, the person has already chosen someone else.

Recommendation requests
“Any good alternatives under $30 a user?” is a buyer asking in public.Competitor complaints
Frustrated customers of other brands say exactly why they want to switch.- Social listening for support
Unanswered mentions
Questions about your product go unanswered when no one watches the thread.
| Topic | Traditional listening tools | AxcelerateAI engagement agent |
|---|---|---|
| Mentions | Collects mentions | Finds buying opportunities |
| Dashboards | Shows what happened last month | Suggests who to engage now |
| Alerts | Pings a channel when volume spikes | Drafts a reply you can approve |
| Conversations | Monitors them | Joins them |
| Analysis | Analyzes sentiment | Understands purchase intent |
| Outcome | Measures brand awareness | Drives pipeline for sales and marketing |
Comparing schedulers, listening dashboards and engagement agents? Read our 2026 buyer's guide to social media automation tools.
How it works
From public post to approved reply
The engine filters out noise, surfaces the conversations that matter and prepares a helpful response, so your team spends its time approving replies instead of scrolling feeds.
Illustrative sample for a fictional brand. Try selecting a post and approving a reply.
- Stage 1
Set what to listen for
Your brand, competitors, product categories and long-tail phrases, on the platforms you choose.Listening brief - Stage 2
Collect and filter conversations
Public posts are collected as they appear and noise is filtered out, so only relevant conversations reach the queue.Relevant posts only - Stage 3
Classify intent and sentiment
NLP labels each post: buying signal, recommendation request, competitor complaint, question or support issue, with sentiment and a relevance score for prioritising.Prioritised opportunitiesNLP intent classificationSentiment analysis - Stage 4
Draft a reply in your brand voice
Replies are written for the specific conversation, using a model trained on your past interactions, marketing materials and brand guidelines.Context-aware draft - Stage 5
Approve, edit or auto-publish
Your team reviews and approves drafts before they post, or you let low-risk replies publish automatically. Engagement follows each platform's API guidelines and rate limits.Published reply - Stage 6
Track what engagement drives
See how replies influence website traffic, conversations and pipeline, and which topics and competitors come up most.Engagement reporting
Free missed-demand report
See the buying conversations your brand missed
Tell us your brand and a few competitors. We run our listening engine on public conversations and show you the high-intent posts and mentions where your brand could have joined in.
What the report covers
- High-intent conversations where people asked for recommendations in your category
- Complaints about competitors from buyers who are looking to switch
- Mentions of your brand that went unanswered
- Where these conversations happen across Reddit, X, LinkedIn, Instagram, Facebook, and TikTok
Reports are delivered within three business days of confirming your brand and competitors.
Who it's for
Built for teams that grow through conversations
Different teams use the same listening engine in different ways, from finding new demand to protecting the brand.
Marketing teams
Turn conversations into campaign intelligence and spot messaging gaps and content ideas as they emerge.Campaign feedback, competitor monitoring, audience sentimentForecasting campaign successGrowth teams and founders
Find demand before it is obvious: people asking for tools like yours and complaining about the ones they use.New acquisition channels, product-market signalsPR and communications
Catch negative sentiment early and respond before a slow support thread turns into a reputation problem.Early issue detection, narrative monitoringListening for supportAgencies
Monitor several client brands through one listening layer and surface new client opportunities.Multi-brand monitoring, automated reporting
In practice
What listening and engagement look like by industry
Hotels: catch booking intent before an OTA does
- Booking-intent posts scored and prioritised
- Complaints and upsell signals routed to the right team
- Competitor hotels and event demand monitored

Customer support: answer the complaints that never became tickets
- Billing, outage and account issues told apart
- Routed to the team that can fix it
- Suggested replies that follow brand guidelines

Pricing
Plans by comment volume and platforms
Every plan includes the listening engine that detects opportunities as they happen, and replies trained on your brand's voice.
Starter
For testing automated engagement and validating buying signals.
$300/mo
Get started with the Starter planWhat's included
- 60 AI-generated comments/month
- Any 3 of our 6 supported platforms
- Basic social listening
- Trained on brand's voice and tone
- Email support
- Most popular
Growth
More reach across every platform, with advanced listening analytics.
$1,500/mo
Get started with the Growth planWhat's included
- 500 AI-generated comments/month
- All 6 supported platforms
- Advanced listening analytics
- Competitor mention tracking
- Trained on brand's voice and tone
- Dedicated success manager
Enterprise
Higher volume for large teams and multiple brands.
$3,000/mo
Get started with the Enterprise planWhat's included
- 1,200 AI-generated comments/month
- All 6 supported platforms
- Advanced listening & intent analytics
- Competitor mention tracking
- Trained on brand's voice and tone
- Dedicated success manager
FAQ
AI social listening and engagement FAQ
What teams ask before they start tracking buying signals and automating replies.
Want to be found in AI search too? See AEO and GEO optimization.
AI social listening software monitors public conversations to understand what people are saying about your brand, your competitors and your industry. Unlike traditional monitoring tools, AxcelerateAI tracks buying signals and sentiment as they happen. That lets you reply while someone is actively looking for a product like yours, turning organic social attention into measurable pipeline.
The system monitors your selected social platforms for keywords, long-tail phrases, competitor mentions and shifts in sentiment. Natural language processing (NLP) classifies each post as it arrives and flags high-intent conversations, such as people asking for recommendations or complaining about an alternative, where your brand can add something useful.
We provide social listening and automated engagement across six platforms: Reddit, X (formerly Twitter), TikTok, Instagram, Facebook, and LinkedIn. The Starter plan covers any three of these platforms, while the Growth and Enterprise plans cover all six, so you can track conversations and publish replies across several platforms at once.
No. Every plan includes brand voice training. The model learns from your past successful interactions, marketing materials and brand guidelines, so each drafted reply fits the conversation, adds value and sounds like your team rather than a template.
Yes, you stay in control. The system can run autonomously for speed, or you can switch on a human-in-the-loop approval workflow. Your marketing team reviews, edits or approves each suggested reply in the dashboard before it is published to any platform.
Competitor dissatisfaction is flagged as a high-intent opportunity. When someone complains about a competitor's product, the AI drafts a polite, helpful reply that presents your alternative, so you can reach buyers at the moment they are looking to switch.
Yes. The software tracks whether conversations about your brand are positive, negative or neutral as they happen. PR and marketing teams use it to manage reputation, measure campaign impact and respond to customer service issues before they escalate.
Engagement is designed to follow each platform's API guidelines, rate limits, and terms of service to protect your social accounts, and you can require human approval before any response is published. We review data handling, privacy requirements such as GDPR and CCPA, and your internal security policies with your team during onboarding.
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Book a strategy session
Talk to an AI engineer about your project
Tell us what you want to automate. The first call is a 30-minute working session with an engineer, not a sales pitch.
- Send the form, it takes 2 minutes
- We reply within 1 business day, under NDA if you need it
- A 30-minute call to scope feasibility and next steps